As responsible consumers and responsible citizens, we
are slowly becoming more and more aware of what goes into the products that we
eat as well as use in our daily lives. While we spend a lot of time reading
labels in the supermarket to find out whether our food is vegan, dairy free,
gluten free, organic etc, off late as consumers of the beauty industry we have
also developed awareness about the cosmetics we use. There is major focus on
whether the products with natural ingredients are organic, whether they are
ethically sourced, whether the company tests on animals etc. Courtesy all the
social media influencers, these have become major talking points for all
brands. While as conscientious beauty consumers we want to support
environment-friendly and animal-friendly brands, how do we know whether their
products will actually work?
If I told you, that there are some clean beauty brands
which are approved by the pro makeup artists, I am pretty sure you would be
willing to bet your hard-earned money on those products, right? So, let us take
a look at what these products are.
1. 100% Pure: This brand has got you completely covered with its
skincare, haircare, body care and makeup range. This brand makes sure all is
products are free of synthetic ingredients, and also scores big on inclusivity
with its foundation that has all shades across the spectrum. Fan favourites
from this brand include its caffeine eye cream and Cocoa butter matte
lipsticks, which are the perfect combination of intense colour payoff, matte
finish and long-lasting moisture.
2. Bite Beauty: While the lipsticks from this
brand need no introduction thanks to their superior quality, did you also know
that they are completely natural and organic? Made from natural oils and
butters, the formula gives you the perfect soft matte finish without any
tugging, and lasts for hours. An added benefit of these lipsticks are the
antioxidants present in them, which protect your lips from environmental
damage. The bold colours of all the lip products, including the lip pencils,
make it a backstage favourite with most makeup artists.
3. Kjaer Weis: We agree that it may take you a
awhile to pronounce the name (it’s kigh-er why-ss), but we are ready to
bet that once you try out their bestselling cream blushes, you will definitely
fall in love with the brand. Their signature little chrome swivel compacts will
give you a high-end feel while the natural and organic ingredients will ensure
the long-term health of your skin. One of the best things about these blushes
are that they are refillable, so the brand is essentially cutting back on a lot
of wastage in the form of old containers that otherwise would have been thrown
out.
5. Ilia Beauty: This brand is slowly becoming a
favourite with beauty gurus all over the world. This brand is committed to
turning out only the best products sourced from bio-active botanicals that will
nourish your skin. They have a vast range of makeup from lipstick to eye shadow
and multiple base products. Quite a few products from this brand are favourites
with the pros, like their Fade Into You Powder and the Satin Cream lip crayons.
6. Juice Beauty: If the name sounds too appealing
and yummy to be resisted, we don’t blame you! Go ahead and try their products
for we are sure you will only be impressed. This brand ensures that their
ingredients are certified organic, and the highest concentration is that of
organic juices of botanicals. They are devoid of petroleum fillers and
synthetics, thus making sure that the natural ingredients you are paying for,
are actually present in enough quantity to give you a solid bang for your buck.
We hope this list gave you an insight into some of the
brands you already love, and probably some hidden gems you were not aware of!
Now go indulge your senses and vanity into a world of natural goodness that is
sure to make you look your best!
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